Extra Large Large Medium Organic Omega-3 Cage Free

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USDA National Retail Report - Shell Egg and Egg Products

Fri. Dec 15, 2017

Advertised Prices for Shell Eggs & Egg Products to Consumers at Major Retail Supermarket Outlets during the period of 12/15 thru 12/21. (prices in dollars per carton)

SHELL EGG NATIONAL SUMMARY Feature Rate

R E G U L A R

S P E C I A L T Y

USDA GRADE AA White 12 pack White 18 pack Brown 12 pack USDA GRADE A White 12 pack White 18 pack Brown 12 pack USDA ORGANIC White 12 pack Brown 12 pack OMEGA-3 White 12 pack Brown 12 pack CAGE-FREE White 12 pack Brown 12 pack VEGETARIAN FED White 12 pack Brown 12 pack

THIS WEEK 36.8% of 29,100 stores X LARGE LARGE Stores Avg Stores Avg

97

PREVIOUS WEEK 27.4% of 29,100 stores X LARGE LARGE Stores Avg Stores Avg 704 523

2.29

PREVIOUS YEAR 37.1% of 29,100 stores X LARGE LARGE Stores Avg Stores Avg

1.17 2.04 44

138 16

1.94 1.99

388 9

1.09 2.99

60

1.62

17

3.00

695 708

1.19

1.05 1.09 17

949 746 10

1.29 1.39 0.90

2,904 372

1.03 1.30

460 700

2.23 3.75

1,534 216

2.07 1.99

3.33

20

3.97

313 2,236

3.14 3.90

323

3.99

1,514

4.03

334

2.52

1,757

2.20

41

2.99

2,196 156

1.99 2.39

29 2,909

3.10 2.91

243 1,455

3.12 2.58

1,241 3,292

2.65 2.79

55

2.50

6 336

2.00 2.22

132 230

2.54 3.40

8

6

2.00

226

2.42

]Activity Summary THIS WEEK Regular 648 Specialty 7,661 Total (includes MD) 8,327 Special Rate 4/: 6.9% 5/: 1,000's of 30-doz cases

LAST WEEK

YEAR AGO

INVENTORY 5/

2,707 6,276 9,248 0.6%

5,042 8,031 13,149 2.1%

Large Eggs on Dec-11-2017 up 15.9%

SHELL EGG and EGG PRODUCTS FEATURING Christmas is rapidly approaching and the holiday baking season is underway. Retailers are heavily promoting baking items, however shell eggs are not at the top of their lists. Promotional activity for regular shell eggs is sharply lower. The average price of Large White eggs to consumers, Grade A, or better, is trending higher on fewer promotions. Markets are using "no price" promotions more liberally and consumers will find attractive deals on "buy 1, get one free" and "free eggs with additional purchases". Ads for Extra Large are steady but, ads for Medium eggs are virtually nonexistent this cycle. Feature activity for specialty shell eggs is higher than a week ago. Featuring of vegetarian fed eggs is limited, however all other types hold a good level of visibility. Promotional activity for liquid eggs is more active than last week. Egg nog promotional activity is getting back into the holiday spirit as some retailers are advertising both the 32 and 64 ounce cartons in their circulars.

This Week's Shell Egg Featuring by Category

0.7% 1.8% 5.9% 0.2%

Large White Eggs - Grade A or better, avg. feature price converted to $/dozen 1.50

Extra Large 1.30

Large

35.4%

1.27 1.19

1.10

1.20

30.9%

1.14 1.06

1.05

Medium Organic Omega-3

0.90

Cage Free

Veg Fed 0.70

0.50

Nov 10-16

25.1% Nov 17-23

Nov 24-30

Dec 01-07

Dec 08-14

Dec 15-21

All report information gathered from publicly available sources including store circulars, newspaper ads, and supermarket websites. 1/: FEATURE RATE: the amount of sampled stores advertising any consumer grade of shell eggs during the current week, expressed as a percentage of the total sample. 2/: ACTIVITY INDEX: a measure of the absolute frequency of feature activity equal to the total number of stores for each advertised consumer grade of shell egg. (e.g., a retailer featuring XL and LG eggs in 100 stores would have an activity index of 200.) 3/: STORES/AVG: the total number of advertising outlets and the weighted average price weighted by the respective number of outlets. 4/: SPECIAL RATE: the percentage of sampled stores with a no-price promotion (e.g., buy 1, get 1 free, etc.) Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460 http://www.ams.usda.gov/LPSMarketNewsPage 1 of 4

Feature Rate 1/ Activity Index 2/

CLASS USDA GRADE AA USDA GRADE A

S P E C I A L T Y

NORTHEAST U.S.

SOUTHEAST U.S.

MIDWEST U.S.

(CT,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT) 47.1% of 5,500 sampled outlets Activity Index = 2,876 (includes Medium)

(AL,FL,GA,MS,NC,SC,TN,VA,WV) 51.1% of 7,400 sampled outlets Activity Index = 1,521 (includes Medium)

(IA,IL,IN,KY,MI,MN,ND,NE,OH,SD,WI) 24.9% of 6,100 sampled outlets Activity Index = 1,310 (includes Medium)

EXTRA LARGE Price Range

Price Range

EXTRA LARGE

Stores Avg 3/

Price Range

Stores

LARGE Avg 3/

Price Range

EXTRA LARGE

Stores

Avg 3/

Price Range

Stores

LARGE Avg 3/

Price Range

Stores

Avg 3/

White 12 pack 15 0.99

0.49 - 1.77

127

1.24

0.99

9

0.99

1.99 - 2.50 3.50 - 3.99

10 536

2.04 3.86

1.99 - 2.99

20

2.37

2.50 2.50 - 3.49

12 521

2.50 2.91

2.00

16

2.00

2.99 - 3.99

454

3.76

1.99 - 2.00

17

2.00

3.99 2.50 - 2.99

9 133

3.99 2.54

White 12 pack White 18 pack Brown 12 pack White 12 pack

MEDIUM White 12 pack White 18 pack Brown 12 pack

Feature Rate 1/ Activity Index 2/ White 12 pack USDA White 18 pack GRADE Brown 12 pack AA

1.99

MEDIUM

16

17

1.49

0.99

1.99

White 12 pack White 30 pack

White 12 pack White 30 pack

3.97

20

3.97

2.50 - 3.99 3.50 - 3.99

301 493

3.18 3.91

2.00 - 2.99

159

2.97

1.00 - 2.99

659

2.16

2.99 1.88 - 3.49

8 1,140

2.99 2.66

1.88 - 2.69

55

2.50

8

1.99 - 2.50

19

2.15

White 12 pack White 30 pack 2.50 3.99

2 323

2.50 3.99

1.99 - 2.99

730

2.29

2.50 - 3.00

447

2.62

2.00 - 2.79

60

2.04

SOUTH CENTRAL U.S

SOUTHWEST U.S.

(AR,CO,KS,LA,MO,NM,OK,TX)

(AZ,CA,NV,UT)

(ID,MT,OR,WA,WY)

19.0% of 4,900 sampled outlets Activity Index = 921 (includes Medium)

31.1% of 3,800 sampled outlets Activity Index = 1,052 (includes Medium)

52.8% of 1,300 sampled outlets Activity Index = 629 (includes Medium)

MEDIUM

White 12 pack White 18 pack Brown 12 pack

White 12 pack 1.49

MEDIUM

USDA ORGANIC White 12 pack Brown 12 pack OMEGA-3 White 12 pack Brown 12 pack CAGE-FREE White 12 pack Brown 12 pack VEGETARIAN FED White 12 pack Brown 12 pack

USDA GRADE A

LARGE

Stores Avg 3/

1.99 - 2.00

White 12 pack 120 1.99

NORTHWEST U.S.

2.00 - 3.50

81

2.35

0.99

244

0.99

1.00

9

1.00

3.99 - 4.79

187

4.05

White 12 pack 2.99

9

White 12 pack

2.99

White 12 pack White 30 pack

USDA ORGANIC White 12 pack S Brown 12 pack 3.99 239 3.99 P OMEGA-3 E White 12 pack 1.99 - 2.79 96 2.17 1.99 - 2.33 331 2.08 C Brown 12 pack I CAGE-FREE A White 12 pack L Brown 12 pack 2.50 - 2.99 126 2.97 T VEGETARIAN FED Y White 12 pack Brown 12 pack Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460

White 12 pack White 30 pack

2.99 - 3.99

531

3.79

http://www.ams.usda.gov/LPSMarketNewsPage

White 12 pack White 30 pack

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Feature Rate 1/ Activity Index 2/

CLASS USDA GRADE AA USDA GRADE A

S P E C I A L T Y

ALASKA

HAWAII

(AK) 0.0% of 100 sampled outlets Activity Index = 11 (includes Medium)

(HI) 0.0% of 100 sampled outlets Activity Index = 7 (includes Medium)

EXTRA LARGE Price Range

Stores

Avg 3/

LARGE Price Range

EXTRA LARGE

Stores

Avg 3/

Price Range

Stores

Avg 3/

LARGE Price Range

Stores

Avg 3/

White 12 pack White 18 pack Brown 12 pack

MEDIUM

White 12 pack

White 12 pack White 18 pack Brown 12 pack

MEDIUM

USDA ORGANIC White 12 pack Brown 12 pack OMEGA-3 White 12 pack Brown 12 pack CAGE-FREE White 12 pack Brown 12 pack VEGETARIAN FED White 12 pack Brown 12 pack

4.59

White 12 pack White 30 pack

White 12 pack 3 4.59

White 12 pack White 30 pack

3.99

2.79

11

4

3.99

2.79

Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460

http://www.ams.usda.gov/LPSMarketNewsPage

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USDA USDAWeekly National Retail Retail Shell Report Egg-and Shell Egg Egg Products and EggFeature Products Activity

Fri. Dec 15, 2017

Advertised Prices for Shell Eggs & Egg Products to Consumers at Major Retail Supermarket Outlets during the period of 12/15 thru 12/21. (prices in dollars per carton)

EGG PRODUCTS 1/ Feature Rate 2/ Activity Index 14-16 oz. crtn 32 oz. crtn 3 - 4 oz. cup 2 - 8 oz. cup

THIS LAST LAST WEEK WEEK YEAR 4.0% 1.1% 3.0% 1,123 259 828 3/ Stores Avg Stores Avg 3/ Stores Avg 3/ 617 3.04 234 2.87 323 2.99 506 5.48 25 5.67 505 4.33

NORTHEAST

SOUTHEAST

7.5% of 5,500 sampled Activity Index = 501 3/ Price Range Stores Avg 2.50 - 3.29 209 2.68 4.59 - 5.99 292 5.54

EGG PRODUCTS

2.9% of 7,400 sampled Activity Index = 428 3/ Price Range Stores Avg 3.00 214 3.00 5.39 214 5.39

ALASKA

1/ Feature Rate 2/ Activity Index

SOUTH CENTRAL

5.9% of 6,100 sampled Activity Index = 180 3/ Price Range Stores Avg 3.49 180 3.49

3.2% of 4,900 sampled Activity Index = 0 3/ Price Range Stores Avg

SOUTHWEST

0.0% of 3,800 sampled 0.8% of 1,300 sampled Activity Index = 0 Activity Index = 11 3/ 3/ Price Range Stores Avg Price Range Stores Avg - 3.48 11 3.29

6.2% of 100 sampled Activity Index = 0 3/ Price Range Stores Avg

THIS THIS LAST NORTHEAST SOUTHEAST MIDWEST SOUTH CENTRAL WEEK WEEK YEAR 1/ Feature Rate 13.6% 4.8% 20.5% 14.4% of 4,400 sampled 17.2% of 6,000 sampled 10.1% of 4,000 sampled 9.3% of 4,000 sampled 2/ Activity Index 4,340 1,670 7,060 Activity Index = 1,120 Activity Index = 1,280 Activity Index = 550 Activity Index = 470 3/ 3/ 3/ 3/ Stores Avg 3/ Stores Avg 3/ Stores Avg 3/ Price Range Stores Avg Price Range Stores Avg Price Range Stores Avg Price Range Stores Avg 32 ounce 2,760 2.99 480 2.70 2,770 2.81 1.99 - 4.99 650 3.48 1.50 - 3.00 1,270 2.93 1.99 - 3.99 500 2.96 1.99 - 2.99 300 2.27

EGG NOG

64 ounce 1,650 4.30 1,210 4.46 4,320 3.69 3.49 - 5.49

470

5.04 3.49 - 3.99

EGG NOG

ALASKA

1/ Feature Rate 2/ Activity Index

64.3% of 100 sampled Activity Index = 40 3/ Price Range Stores Avg

32 ounce 64 ounce

3.99 - 4.98

40

NORTHWEST

HAWAII

66.3% of 100 sampled Activity Index = 3 3/ Price Range Stores Avg 3.48 3 3.48

14-16 oz. crtn 32 oz. crtn 3 - 4 oz. cup 2 - 8 oz. cup

MIDWEST

10

3.66

3.99

50 3.99 3.29 - 3.99

SOUTHWEST

NORTHWEST

6.8% of 2,900 sampled 36.7% of 1,200 sampled Activity Index = 420 Activity Index = 500 3/ 3/ Price Range Stores Avg Price Range Stores Avg 2.50 10 2.50

170 3.95 3.99 -

4.69

420 4.29 2.99 - 5.99

490 3.77

HAWAII 23.9% of 100 sampled Activity Index = 30 3/ Price Range Stores Avg 3.00 30 3.00

4.37

2017

Large White Eggs - Grade A or better, avg. feature price converted to $/dozen (cents per dozen)

2016

3-Year

2.15

1.65

1.15

0.65

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Note: See page 1 for explanatory notes. Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460

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http://www.ams.usda.gov/LPSMarketNewsPage

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