Extra Large Large Medium Organic Omega-3 Cage Free

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USDA National Retail Report - Shell Egg and Egg Products

Fri. Mar 30, 2018

Advertised Prices for Shell Eggs & Egg Products to Consumers at Major Retail Supermarket Outlets during the period of 03/30 thru 04/05. (prices in dollars per carton)

SHELL EGG NATIONAL SUMMARY Feature Rate

USDA GRADE AA R White 12 pack E White 18 pack G Brown 12 pack U USDA GRADE A L White 12 pack A White 18 pack R Brown 12 pack USDA ORGANIC White 12 pack S Brown 12 pack P OMEGA-3 E White 12 pack C Brown 12 pack I CAGE-FREE A White 12 pack L Brown 12 pack T VEGETARIAN FED Y White 12 pack Brown 12 pack

THIS WEEK 27.5% of 29,100 stores X LARGE LARGE Stores Avg Stores Avg 115 220

]Activity Summary

PREVIOUS WEEK 30.0% of 29,100 stores X LARGE LARGE Stores Avg Stores Avg

1.12 4.21

3

4.59

38 51

3.18 1.99

916 1,378 71

1.57 1.00 2.85

8

0.97

38

4.45

1,120

3.98

250

3.82

500

2.84

2,122 377

2.26 3.99

50

25

3.50

259 1,752

2.45 2.82

9

11 102

2.00 2.63

125 166

PREVIOUS YEAR 36.7% of 29,100 stores X LARGE LARGE Stores Avg Stores Avg

1.55 2.54

102 497

1.71 2.52

14 3,348

5.49 3.53

2.33

839 257

2.47 3.88

3.99

560 3,641

184

846 320

0.97 1.37

57

3.76

871 210 7

0.93 1.20 0.89

213

3.49

4,233

4.08

59

1.99

1,462 379

2.16 3.16

2.80 2.66

155

2.99

165 2,797

2.73 3.03

2.24

202

3.23

1,297

2.40

THIS WEEK

Regular 2,789 Specialty 6,306 Total (includes MD) 9,434 Special Rate 4/: 1.9% 5/: 1,000's of 30-doz cases

LAST WEEK

YEAR AGO

INVENTORY 5/

901 9,152 10,149 1.5%

2,311 10,962 13,540 6.0%

Large Eggs on Mar-26-2018 642.1 down 12.7%

SHELL EGG and EGG PRODUCTS FEATURING Easter is among us and retailers are filling store ads with eggs as feature activity more than triples from a week ago for post-holiday needs. Shoppers looking for bargains will be satisfied as the number of “no price” promotions increase slightly and the average price of Large white eggs to consumers, Grade A or better, changes course after two weeks and is sharply lower. Featuring of Medium and Extra Large sized eggs is slightly more active this cycle. Promotional activity for specialty shell eggs decline. Omega-3 eggs are extremely popular and command the most ad space while the other specialty types fall sharply from view. In the eggs products sector, the number of ads for liquid eggs is on the rise. The most activity is on the East Coast, and limited elsewhere.

This Week's Shell Egg Featuring by Category 1.2% 0.9%

Large White Eggs - Grade A or better, avg. feature price converted to $/dozen 1.90

Extra Large

21.5% 28.5%

1.70

1.67

Medium

1.59

1.56 1.50

1.48

Organic

1.44

3.9%

1.30 1.18 1.10

0.90

Feb 23-Mar-01

Mar 02-08

Mar 09-15

Large

Mar 16-22

Mar 23-29

Omega-3 Cage Free

31.7%

12.2%

Veg Fed

Mar 30-Apr-05

All report information gathered from publicly available sources including store circulars, newspaper ads, and supermarket websites. 1/: FEATURE RATE: the amount of sampled stores advertising any consumer grade of shell eggs during the current week, expressed as a percentage of the total sample. 2/: ACTIVITY INDEX: a measure of the absolute frequency of feature activity equal to the total number of stores for each advertised consumer grade of shell egg. (e.g., a retailer featuring XL and LG eggs in 100 stores would have an activity index of 200.) 3/: STORES/AVG: the total number of advertising outlets and the weighted average price weighted by the respective number of outlets. 4/: SPECIAL RATE: the percentage of sampled stores with a no-price promotion (e.g., buy 1, get 1 free, etc.) Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460 http://www.ams.usda.gov/LPSMarketNewsPage 1 of 4

Feature Rate 1/ Activity Index 2/

CLASS USDA GRADE AA

USDA GRADE A

S P E C I A L T Y

SOUTHEAST U.S.

MIDWEST U.S.

(AL,FL,GA,MS,NC,SC,TN,VA,WV) 18.2% of 7,400 sampled outlets Activity Index = 2,452 (includes Medium)

(IA,IL,IN,KY,MI,MN,ND,NE,OH,SD,WI) 18.0% of 6,100 sampled outlets Activity Index = 1,475 (includes Medium)

EXTRA LARGE Price Range

LARGE

Stores Avg 3/

Price Range

EXTRA LARGE

Stores Avg 3/

Price Range

Stores

LARGE Avg 3/

Price Range

EXTRA LARGE

Stores

Avg 3/

Price Range

Stores

LARGE Avg 3/

White 12 pack White 18 pack Brown 12 pack White 12 pack

MEDIUM White 12 pack White 18 pack Brown 12 pack

White 12 pack White 30 pack

MEDIUM

USDA ORGANIC White 12 pack Brown 12 pack OMEGA-3 White 12 pack Brown 12 pack CAGE-FREE White 12 pack Brown 12 pack VEGETARIAN FED White 12 pack Brown 12 pack

Feature Rate 1/ Activity Index 2/ White 12 pack USDA White 18 pack GRADE Brown 12 pack AA

MEDIUM

USDA GRADE A

NORTHEAST U.S. (CT,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT) 33.6% of 5,500 sampled outlets Activity Index = 1,595 (includes Medium)

205 270 49 60

2.00 1.02 2.79 1.67

2.99 - 3.79

White 12 pack 31 3.56

White 12 pack White 30 pack

1.98 - 3.09

365

2.23

3.50

25

3.50

1.50 - 2.99 2.39 - 2.50

62 131

2.28 2.49

2.00 2.38

11 72

2.00 2.38

57.2% of 1,300 sampled outlets Activity Index = 828 (includes Medium) 0.99 32

0.99

2.50 2.00 - 3.99

18 294

2.50 3.23

2.50 1.99 - 3.99

101 283

2.50 3.73

2.50

8

2.50

3.49

22

3.49

SOUTH CENTRAL U.S

SOUTHWEST U.S.

(AR,CO,KS,LA,MO,NM,OK,TX)

(AZ,CA,NV,UT)

White 12 pack White 30 pack

0.19 - 1.99

36

1.34

White 12 pack White 30 pack

NORTHWEST U.S. (ID,MT,OR,WA,WY)

42.1% of 3,800 sampled outlets Activity Index = 1,730 (includes Medium) 0.88 - 1.25 39 2.98 - 4.69 193

White 12 pack White 30 pack

3.60

2.02

2.25 3.99

White 12 pack

87

62

327 163

1.88 0.99

3.50 - 3.99 2.00 - 2.29

1.86 - 3.99 3.99

268 239

0.92

1.99 3.99

2.44

1.69 - 2.00 0.99

52

765 214

87

White 12 pack

0.33 - 1.49

1.50 - 2.00 3.99

2.00 - 2.50

1.31 2.25

1.27 0.99

3.99

4.22

28.4% of 4,900 sampled outlets Activity Index = 1,293 (includes Medium) 1.25 - 1.50 34 1.88 - 3.00 24

197 343

428

76

2.50

0.98 - 1.69 0.99

3.99

3.97 - 4.99

214

1.43

1.60 0.99 2.99 2.37

4.45

2.50

White 12 pack 7 1.50 51 1.99

Avg 3/

10

38 288 22 46

38

1.50 1.99

Stores

1.28 - 1.50

0.99 - 1.79 0.99 2.99 0.69 - 2.49

3.97 - 4.99

White 12 pack White 18 pack Brown 12 pack

MEDIUM

1.50 - 2.49 0.99 - 1.50 2.69 - 2.99 1.67

Price Range

0.97 4.48

1.99 - 3.00 0.99 - 1.89 0.99

66 201 174

2.16 0.99 0.99

2.99

9

2.99

USDA ORGANIC White 12 pack S Brown 12 pack 3.99 114 3.99 P OMEGA-3 E White 12 pack 1.50 - 2.20 209 1.88 3.99 137 3.99 2.00 - 2.99 285 2.93 C Brown 12 pack I CAGE-FREE A White 12 pack 2.50 13 2.50 2.50 44 2.50 L Brown 12 pack 1.99 - 2.50 356 2.38 1.99 - 3.49 582 2.57 T Y VEGETARIAN FED White 12 pack Brown 12 pack Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460 http://www.ams.usda.gov/LPSMarketNewsPage

White 12 pack

1.58 1.69 0.99

61 1 60

1.58 1.69 0.99

White 12 pack White 30 pack

1.25

9

1.25

3.89 - 3.99

394

3.96

1.88 - 2.99

144

2.68

2.50 2.33 - 2.50

21 106

2.50 2.44

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Feature Rate 1/ Activity Index 2/

CLASS USDA GRADE AA

USDA GRADE A

S P E C I A L T Y

ALASKA

HAWAII

(AK) 0.0% of 100 sampled outlets Activity Index = 26 (includes Medium)

(HI) 0.0% of 100 sampled outlets Activity Index = 61 (includes Medium)

EXTRA LARGE Price Range

Stores

Avg 3/

White 12 pack White 18 pack Brown 12 pack

MEDIUM

White 12 pack

LARGE Price Range

EXTRA LARGE

Stores

Avg 3/

2.88

3

2.88

1.58

2

1.58

Price Range

Stores

Avg 3/

USDA ORGANIC White 12 pack Brown 12 pack OMEGA-3 White 12 pack Brown 12 pack CAGE-FREE White 12 pack Brown 12 pack VEGETARIAN FED White 12 pack Brown 12 pack

White 12 pack White 30 pack

White 12 pack White 30 pack

4.66

21

Stores

Avg 3/

White 12 pack

White 12 pack White 18 pack Brown 12 pack

MEDIUM

LARGE Price Range

3.00 0.99

6 4

3.00 0.99

2.00

24

2.00

3.99

27

3.99

4.66

Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460

http://www.ams.usda.gov/LPSMarketNewsPage

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USDA USDAWeekly National Retail Retail Shell Report Egg-and Shell Egg Egg Products and EggFeature Products Activity

Fri. Mar 30, 2018

Advertised Prices for Shell Eggs & Egg Products to Consumers at Major Retail Supermarket Outlets during the period of 03/30 thru 04/05. (prices in dollars per carton)

EGG PRODUCTS 1/ Feature Rate 2/ Activity Index 14-16 oz. crtn 32 oz. crtn 3 - 4 oz. cup 2 - 8 oz. cup

THIS

LAST

LAST

NORTHEAST

SOUTHEAST

WEEK WEEK YEAR 1.9% 2.5% 5.0% 3.4% of 5,500 sampled 2.9% of 7,400 sampled 1,391 902 1,460 Activity Index = 522 Activity Index = 687 3/ 3/ 3/ Stores Avg Stores Avg 3/ Stores Avg 3/ Price Range Stores Avg Price Range Stores Avg 764 2.69 475 3.40 1,141 3.16 1.99 - 3.99 490 2.24 3.50 259 3.50 627 4.91 427 4.33 319 3.49 4.00 - 5.39 32 4.70 4.00 - 5.39 428 4.70

EGG PRODUCTS

ALASKA

1/ Feature Rate 2/ Activity Index

MIDWEST

SOUTH CENTRAL

0.0% of 6,100 sampled 0.0% of 4,900 sampled Activity Index = 0 Activity Index = 0 3/ 3/ Price Range Stores Avg Price Range Stores Avg

SOUTHWEST

NORTHWEST

3.7% of 3,800 sampled 1.1% of 1,300 sampled Activity Index = 167 Activity Index = 15 3/ 3/ Price Range Stores Avg Price Range StoresAvg - 3.29 15 3.29 5.49 167 5.49

HAWAII

28.0% of 100 sampled Activity Index = 0 3/ Price Range Stores Avg

84.1% of 100 sampled Activity Index = 0 3/ Price Range Stores Avg

14-16 oz. crtn 32 oz. crtn 3 - 4 oz. cup 2 - 8 oz. cup

Large Shell Egg vs. Egg Product Feature Activity

Shell

Retail Feature Activity vs. Large Egg Inventory (Large White Shell Eggs)

Liquid

2,500

750

7.0

600

5.3

450

3.5

300

1.8

Inventory (1,000 30 cases)

2,000 1,500 1,000 500 0

Feb 23-Mar-01

Mar 02-08

Mar 09-15

Mar 16-22

Mar 23-29

150

Mar 30-Apr-05

Feb 23-Mar-01

Mar 02-08

Mar 09-15

Mar 16-22

Large White Eggs - Grade A or better, avg. feature price converted to $/dozen (cents per dozen)

Mar 23-29

2017

Mar 30-Apr-05

2017

0.0

Feature Activity (1,000 stores)

0.0%

3-Year

2.15

1.65

1.15

0.65

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

Note: See page 1 for explanatory notes. Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460

26

27

28

29

30

31

32

33

34

35

36

37

http://www.ams.usda.gov/LPSMarketNewsPage

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